Tuesday, 3 July 2012

KHAN ACADEMY

MISSION 

The first time I heard of the name Khan Academy reminded me of the movie "My Name is Khan".The name KHAN has a brand value in India specially in Bollywood fraternity.But here Khan Academy is popular throughout the world  not because of any brand name but due to its mission of   "providing a high quality education to anyone, anywhere" which itself speaks volumes for itself.
The founder of the organization Salman Khan, belonging to a small geography called Bangladesh,thought of delivering something big to the students of this world.After earning three degrees from the Massachusetts Institute of Technology (a BS in mathematics, a BS in electrical engineering and computer science, and an MS in electrical engineering and computer science), he pursued an MBA from Harvard Business School.He started teaching his cousin and there after to his other friends and relatives.

VISION 

His ultimate vision is to turn his academy  of delivering free video lectures , automating  excercises with continous assessment,creating a video library,etc. into a physical school where spend some time in watching video and doing self paced  exercises and rest of the day in building robots ,painting pictures ,composing music,etc.Creativity is the primary objective which the academy  tries to enhance.

INNOVATION

Khan Academy is making headlines across the globe and is being touted as the most important developing concepts of education which has come up recently.It has innovated the way in which education can be delivered.From basic history to complex cell structures to microeconomics to astronomy,biology and healthcare ,everything  can be learnt from the library of videos truly striving to achieve  its mission of " learning anything anywhere". 
Innovation is at its best.It takes learning out of the classroom and puts the control right into the hands of the student.  It is a self-paced learning system that gently guides any student through the learning process.  With the lack of quality education that many countries are suffering from at the moment, Khan Academy truly could not have come about at a better time.

TEAMWORK & ORGANIZATIONAL CONTROL

Started as a non-profit organization and run purely by charity,the Khan Academy started by  a single man,is open to  forge new ideas and integrate  different concepts to reach its goal.Team work is at its best as people from different fields i.e. software engineers,programmers,finance people,designers,managers,people relations,etc. are running   the organization smoothly.
There is ample scope for interns and tech geeks who loves coding in this academy.

MARKETING STRATEGY

The Khan Academy became a phenomenon throughout the globe within few years  because of its idea of redesigning the education system  altogether .The average man can access and acquire  knowledge with just a click. It undertook a great marketing strategy of  creating a library of online videos and posting it online via youtube. 
Here are some of the links which can demonstrate the same.

http://www.youtube.com/user/khanacademy?feature=relchannel

BUSINESS MODEL & ENTREPRENEURSHIP


The Khan Academy is a non-profit organization which depends on donations which include high profile donors like Reed Hastings(CEO of Netflix) and the Bill and Melinda Gates Foundation.It does not have any business model at all.Mr Salman Khan is the God father of the academy.He has that entrepreneurship mindset.He was in the  annual  list  in TIME magazine of  100  most influential people in the world.He is a life long learner and a source of positivity for others.He keeps his eyes to the long term rather than focussing too much on temporary ups and downs.He turned into online educational entrepreneur from being a hedge fund analyst.He started posting online videos for his cousin and other relatives which become huge hit and it started   spreading like a virus.

THEORY Y 


If you ponder about Theory X and Theory Y applications,Khan Academy fits into  Theory Y.Basically the organization looks forward to its employees and the donaters and gives them full freedom to exercise their innovative ideas  and create something new which can help the organization  in publishing digital  knowledge materials that can help the average common man in the long run.The academy provides ample opportunity to its employees to bring about a change in the world of education.



Arup Shankar Mitra
IM-19  Sec-A
Roll=219









1 comment:

  1. Good blog... try to experiment how to impress and make people learn new subjects with your blogs. dont be just happy for my feedback and stop doing this kind of work.

    use more colours .. fonts, pics, and different way of writing blogs ?

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    ReplyDelete